Search engine optimization is a deep field with a lot of knowledge most people will never acquire. This is a complicated industry that changes a lot and which has a lot of differing opinions and projections. Yet, you only have to start with the SEO basics that everyone agrees on. If you can get that foundation of knowledge under your belt you can make better sense of the more in-depth issues that draw so much controversy and differing opinions.

So, what are the SEO basics that every website owner should know? It comes down to just a few basic SEO skills:

Picking the best keywords

Writing optimized website content

Starting an off-site SEO campaign to get the attention of search engines

Your first lesson in the SEO basics is that it doesn’t all happen on your website. You can pick the best keywords and deck out your website with those keywords in the most effective manner, but if you aren’t doing some type of off-site optimization you won’t get the ranking you deserve. This means you don’t get the visitors that your site really deserves.

SEO is first on this list of SEO basics for a reason. Optimization always starts with keyword research. All SEO strategies rest on your choice of keywords. If you choose the right keywords your SEO campaign will be much stronger and will deliver the best results. Get the keywords wrong and the entire campaign can go completely wrong.

Once you get a firm grip on these SEO basics you need to learn how to use analytics to monitor the progress and results of your SEO campaigns. This is how you determine what is working and make changes to correct things that aren’t working. That is when you can start experimenting with different SEO strategies and expanding your knowledge of the field.

The more you know the more effective your website will be, but it always starts with these SEO basics.

Is SEO Traffic the Best Traffic?

The debate between SEO and PPC has been going on for a long time, but have you ever thought about it from the angle of traffic? There are merits to both of these online marketing strategies and most people get the best results from combining them together, but you could argue that SEO traffic is better than the traffic won over with PPC.

Think of how Playable Ads visitors find your website through optimization efforts. You target the same keywords they are typing into the search engines while building your reputation with the top search engines. You therefore become a natural recommendation from the search engines to those looking for information and products. You appear in the SERPs because you are considered a valuable website offering exactly what these searchers are looking for.

Now think about how your website is found through pay per click advertising. You are on the SERPs, but not as a natural recommendation and not because you have established a top ranking reputation with the search engines. You show up in a specially designated area that many people know is for paid links put up for advertising purposes.

When you take action to draw in SEO traffic you are also advertising, but many searchers don’t understand how specific websites are recommended to them. They just know that the ones on the top and along the side are advertisements while the ones on the main list are in order of value. They go for those on the top of that list believing they are the best sites or most reputable sites.

SEO traffic relies upon that belief, even if it does not always hold true. If the best sites that offer the most valuable information end up on top and your website hits the top, then you get lots of clicks. You get lots of SEO traffic from people interested in exactly what you have to offer. It doesn’t get any better than that.